By Heather Rogers
In eco-friendly long gone fallacious environmental author Heather Rogers blasts in the course of the advertising and marketing buzz of massive firms and asks an easy query: Do modern-day much-touted ''green'' manufacturers - carbon offsets, natural, foodstuff, biofuels, and green vehicles and houses - particularly paintings? Implicit in efforts to head eco-friendly is the promise that worldwide warming should be stopped by means of swapping out soiled items for ''clean'' ones. yet can earth-friendly items fairly shop the planet? This narrative explores how the main on hand strategies to environmental difficulty could be disastrously off the mark. Rogers travels the realm monitoring how the conversion from a ''perro'' to a ''green'' society impacts the main basic elements of lifestyles - nutrients, look after, and transportation. Reporting from the most distant places in the world, Rogers uncovers stunning effects that come with gigantic clear-cutting, destruction of local ecosystems, and grinding poverty. depending easily on industry forces, individuals with solid intentions eager to simply ''do something'' to assist the planet are left feeling stressed and powerless. eco-friendly long gone unsuitable unearths a fuller tale, taking the reader into forests, fields, factories, and boardrooms around the globe to attract out the accidental outcomes, inherent stumbling blocks, and successes of green intake. What do the labels ''USDA qualified Organic'' and ''Fair Trade'' fairly suggest on an enormous South American export-driven natural farm? A superlow-energy ''eco-village'' in Germany's Black woodland demonstrates that eco-friendly houses dramatically diminish power use, so why should not we utilizing this know-how in the USA? the choices made in Detroit's government suites have stored americans using gas-guzzling autos for many years, while U.S. automakers have ecu versions that clock two times the mpg. This reveal items jointly an international photo of what is taking place within the identify of brand new environmentalism. Rogers casts a sober eye on what is operating and what is not.--Book jacket. Read more...